I have posted before on sponsorship as a way of rewarding the artists while allowing fans to download music for free. To that end, I probably should have noted the Coke Zone promotion over the Summer where Coke were giving away a free iTunes download with every bottle of coke purchased. The downloads were from a very limited subset of iTunes downloads but there was plenty there of interest. Among other things, I managed to download an entire Wolfmother album. :-)
Now it is Kit Kat that is offering free downloads (In the UK and ROI at least). Inside every clearly labelled Kit Kat Perfect Break wrapper is a unique code number that can be entered into the Perfect Break site and turned into a free download. It appears that you are limited to five downloads per account but the downloads are high quality MP3 files with no DRM in sight. :-)
The site claims to have hundreds of thousands of tracks available for download, and although I haven't counted them all, there is certainly a wide range of tracks available, so I have no reason to doubt them! I'm not sure why they have gone for such a low limit of five songs but apart from that quibble, I am impressed with what Kit Kat have made available for free.
First Coke, then Kit Kat. Who's next?