tag:blogger.com,1999:blog-1799134939589412844.post178628719146359162..comments2023-10-21T09:58:33.386+01:00Comments on Feedback: New Music on We7Davidhttp://www.blogger.com/profile/08614417017549146281noreply@blogger.comBlogger6125tag:blogger.com,1999:blog-1799134939589412844.post-35123481461497067042009-05-22T21:07:23.533+01:002009-05-22T21:07:23.533+01:00Cheers David
Have a great weekend
SCheers David<br />Have a great weekend<br />SSteve Purdham We7 CEOhttps://www.blogger.com/profile/12390396463658885446noreply@blogger.comtag:blogger.com,1999:blog-1799134939589412844.post-10869473579231733382009-05-21T21:56:20.349+01:002009-05-21T21:56:20.349+01:00Hello Steve
Thanks for dropping by and giving a d...Hello Steve<br /><br />Thanks for dropping by and giving a detailed response. I did feel a bit guilty about the "glorified advertising mechanism" comment and tried to soften it with the final paragraph... but it was a bit of a low blow.<br /><br />I'm not surprised to hear that the record companies were more keen on streaming than downloading. However, they've come a long way in a fairly short time - from pretending the Internet didn't exist and hoping it would go away to embracing Internet music distribution. So don't give up on the ad supported model... give them time and the record companies might catch up with you. :-)Davidhttps://www.blogger.com/profile/08614417017549146281noreply@blogger.comtag:blogger.com,1999:blog-1799134939589412844.post-44641996267179329842009-05-17T22:35:00.000+01:002009-05-17T22:35:00.000+01:00Hi David
Checked your post out and I was intereste...Hi David<br />Checked your post out and I was interested in your points so I thought I would jump in.<br /><br />Our desire was to create a great place to consume music free where the artist got paid (and we made some money). <br /><br />At the beginning we tried ad funded downloads, while early tests had some initial success and consumer acceptance the music industry was in flux at the time and I learnt several things which really helped us define what was going to be possible.<br /><br />First it became obvious that matching the economics of downloads with advertising that this was going to be a bridge too far (that was even ignoring the MP3 problem at the time). So the economics was not going to work for anybody.<br /><br />Secondly it also became obvious that over time downloads are only going to be a transitory thing, once you can be online always then if you have access to all music why would you need to download. (I am a technologist so I know the technical issues of what I am saying but also know it temporary)<br /><br />I have been successful historically by being pragmatic so we re-looked at what was the art of the possible that is why we moved to a streaming and that allowed us to accelerate massively enabling to get many label deals and now have an on-line jukebox of over 4m songs under licence where you can listen to all you want free and integrated a MP3 retail store so you can buy what you love for downloading.<br /><br />So we managed to get the music and launched in Nov 08 in full, without any real fanfare we are only a few weeks away from 1m UK users and are now the 8th most accessed music site in the UK.<br /><br />Your point on becoming an glorified ad mechanism for the record companies couldn't be further from the truth. What we are trying to get to is allow music to be available anywhere where you read or see a reference to any song , any album any playlist. That is really waht we are doing with people like the Gruniad and NME and now more and more blogs. So people can put the music into the features news etc.<br /><br />We still have a long to go we are in the the final part of the mission, we have built the jukebox, the audience is coming faster than we planned and now its about getting the economics to work, ie can we sell the millions of ad impressions at rates taht will pay for the music.<br /><br />I am cautiously confident that we can make it work as long as we keep the balance going. we have pioneered many things that are now seen as common and we keep moving everything foward.<br /><br />Hope that you will continue to follow us and keep your musings going.<br /><br />All the best <br /><br />Cheers<br /><br /><br />Steve<br />Steve Purdham CEO We7<br /><A HREF="www.we7.com" REL="nofollow">We7 - Great Free Music</A>Steve Purdham We7 CEOhttps://www.blogger.com/profile/12390396463658885446noreply@blogger.comtag:blogger.com,1999:blog-1799134939589412844.post-79562364259043047522009-05-15T09:09:00.000+01:002009-05-15T09:09:00.000+01:00Hello Jeff
I agree 100%. The original business mo...Hello Jeff<br /><br />I agree 100%. The original business model of We7 was bold, innovative and great for fans... I suspect that's why the record companies didn't like it. :-)<br /><br />Hello Barbara/Layla<br /><br />Glad you found your way here and thank you for the kind comment. I've been following your blog for a while (http://laylasclassicrock.blogspot.com/) and was sorry to read about your recent bad news.Davidhttps://www.blogger.com/profile/08614417017549146281noreply@blogger.comtag:blogger.com,1999:blog-1799134939589412844.post-5633323133731970872009-05-14T01:59:00.000+01:002009-05-14T01:59:00.000+01:00Love your blog! Added it to my links. I'd never ...Love your blog! Added it to my links. I'd never even heard of We7 till now, guess I am out of touch.Bar L.https://www.blogger.com/profile/11100008292699584336noreply@blogger.comtag:blogger.com,1999:blog-1799134939589412844.post-60029853594457594692009-05-13T20:11:00.000+01:002009-05-13T20:11:00.000+01:00We7 saddens me. I came across their site last yea...We7 saddens me. I came across their site last year around the time I started my free music blog and gave them a glowing review, even though everyone I talked to was pretty much repulsed by the idea of ads in music. My reasoning was that if people will sit through a TV program where ads take up 25% of the time, why should a very short ad at the beginning of a song be a big deal? I downloaded a lot of great music from them, and it was always fun trying to decide which songs were worth redownloading without the ads after a month had passed. I stopped paying any attention to them at all when they stopped offering downloads, and I unfortunately lost most of the music I had downloaded from them because I kept it on my computer at an office I no longer work at.<br /><br />I would love to see them return to something like their old business model, but I'm not hopeful. Still, ads work so well in so many other media - if not We7, maybe someone else will find a way to make them work with music.JThttps://www.blogger.com/profile/14407166904457631930noreply@blogger.com